PREPAID BRANDING LEADER, DIGA PACTS MEXICAN MUSIC SUPERSTARS, INTOCABLE AND LEGENDARY HISPANIC CARTOON CHARACTER, CONDORITO
Diga Execs Attend Prepaid Press Expo seeking new partners to exploit celebrity-branded cards and online calling products!
Miami Beach, FL: August 17th, 2009 - FOR IMMEDIATE RELEASE:
DIGA ENTERTAINMENT LLC CEO, Rick Stevens and Senior VP, Business Development, Rene Lavan today announced that Diga has pacted with two of the most recognizable brands in the Spanish speaking worlds, Grammy® award wining music superstars, INTOCABLE, from Mexico and legendary comic strip character, CONDORITO, for generations a fixture of Hispanic culture and one of the Top 10 most recognizable brands amongst Spanish speakers in North and South America!
Diga will exploit these brands and their profile and identity in the sale of prepaid calling products and is attending the Prepaid Press Expo to seek new partnerships with prepaid companies and their distributors to exploit these rights.
"At Diga, we have seen the power of marrying a respected, relatable celebrity figure with a calling product targeting the celebrity's primary fan base", said Stevens. "Our Los Temerarios branded card has sold millions for distributor, CVT/STi and in the past year our company has also launched products with Dollar, GlobalNova and Vivaro featuring personalities like Oscar De La Hoya, RBD, Russian singing star Dima Bilan and Brazilian superstar, Ivete Sangalo".
Diga invented celebrity branded prepaid calling products and is the leader in exploiting the marketing potential of the Latino and other niche markets thru celebrity branding and endorsements. DIGA has sold over $60 million of celebrity-branded prepaid phone cards at retail over the past 12 months.  Click here for full release.
Grammy® award winning Intocable (Untouchable) are a superstar Tex-Mex musical group from Zapata, Texas that was started in the early 90's. Within a couple years as a band, Intocable had already risen to the top of the Tejano and Norteño fields with a musical signature that had fused Tejano's robust conjunto and Norteño folk rhythms with pop balladry. Currently, Intocable is the most influential group in Tejano, and their tough Tejano/Norteño fusion has become the blueprint for dozens of Tex-Mex groups.
Diga Senior VP, Rene Lavan, who will be attending the Prepaid Press Expo, commented, "A prepaid company seeking to target the Mexico call market would create an instant spotlight on and connection to their calling product and have an instantly identifiable card through an association with Intocable. It's the same formula by which we sold millions of the Los Temerarios cards."
Condorito is a comic strip that has been part of the Latin American and Mexican cultures for decades and is one of the most recognizable brands amongst Spanish speakers worldwide. Condorito comic books are the sixth leading Spanish language publications and the cartoon strip is syndicated to hundred of papers in North and South America and read by millions every week.
"We at DIGA have a handful of great projects and branding opportunities at this time and the main goal for attending the Prepaid Press Expo is to find companies focused on growth that share a common vision of standing out from the rest by having celebrities and brands place a spotlight on their products," said Lavan. "I'm looking forward to exploring the possibilities of forming new partnerships with prepaid companies attending the Expo."
RENE LAVAN
DIGA Entertainment LLC
7605 Collins Avenue Miami Beach, FL 33141
Phone: (305) 695-0263 Fax (305) 503-5409
www.digaentertainment.com
www.dialdiga.com
rene@digaentertainment.com
RENE LAVAN JOINS DIGA AS SENIOR VICE-PRESIDENT, BUSINESS DEVELOPMENT
Miami Beach, FL: April 6th, 2009 - FOR IMMEDIATE RELEASE:
DIGA, the leader in exploiting the marketing potential of the Latino and other niche markets
thru celebrity branding and endorsements, announced the appointment of Rene Lavan as
Senior Vice-President of Business Development. In the past year Diga has launched
successful branding projects, such as the Los Temerarios phone card that has sold over 15
million copies to date. Similar projects are currently being launched with international stars,
such as Mexico's teen sensation RBD, Russian super star Dima Bilan and Brazil's Ivete
Sangalo.
In this role, Lavan will focus on the company's myriad of projects, entertainment driven
phone cards, sports and celebrity clients, licensing and endorsement deals as wells ancillary
business opportunities thru product integration for Diga. Lavan will report directly to Diga
CEO, Rick Stevens.
Click here for full release.
René Lavan is a pioneer of ground braking Latino Entertainment on Broadway, TV & Films
and has recently played a key role in the development of live Vegas shows and Nightclubs as
the Director of PR/Marketing for Viashow, Inc.
Diga CEO, Rick Stevens said, "Rene is a key player in Latino entertainment and sports
circles...and one of the most well known and respected figures in those arenas. Rene will
both be a terrific ambassador to our existing clients and business partners and will also help
accelerate Diga's growth on new projects he will develop for us through his energy and
creativity." Stevens continues..." Lavan will immediately take over the interface with Diga
branding stars, Los Temerarios, RBD, Ivete Sangalo and Dima Bilan... and will become the
key account exec for ventures between Diga and partners like STi, Televisa, Dollar Phone
and others."
Lavan brings a fresh entertainment-driven approach to DIGA and the experience of running
his own consulting and production companies, Rene Lavan Entertainment, LLC and Its Only
Art Productions, INC. His experience has covered a broad spectrum of the entertainment
business, from the production of live events... to product branding thru celebrity
endorsements. His credits also include the directing and producing of TV Shows, Music
Videos and Independent Films as well as the marketing and promotions of such projects.
"I'm thrilled at the opportunity to continue to create innovative ways to reach the Latino
market thru DIGA and its many amazing products," said Lavan. "As a Latino immigrant
from Cuba, I shared and understand the passion and desire of obtaining the American Dream
as many of our customers do."
Lavan is well known for his acting career and can be seen on the big screen this year in his
role as "Miguel" in the feature film "Guerrilla," starring Benicio del Torro. Lavan's acting
and producing credits also include his 2005 Broadway debut in the critically acclaimed play
"Latinologues", a comedy about life in America that marked the first ever Latino written,
directed, acted & produced Broadway Show. In 2004 Lavan starred as the young lead in
Revolution Studio's "Christmas With The Kranks," opposite Tim Allen, Jaime Lee Curtis,
Dan Aykroyd and Cheech Marin and was cast as "Carlos Suarez" in "Dirty Dancing: Havana
Nights." Rene made a name for him self as the lead in the critically acclaimed feature film
"Bitter Sugar."
About DIGA:
DIGA ENTERTAINMENT LLC has become the leader in exploiting the marketing potential
of the phone card, its related voice prompts and the network of thousands of bodegas where
these cards are sold.... utilizing this medium as a powerful and unique way to target ethnics.
DIGA and it's partners sell more than 40 million prepaid phone cards at more than 80,000
retail locations nationwide per month. DIGA invented the celebrity branded prepaid phone
calling card, marrying top celebrities from the worlds of music, sports and entertainment to
create new prepaid phone cards, which are amongst the top sellers in this multi-billion dollar
marketplace, crowded with many competing phone cards. DIGA's "Los Temerarios"
branded card was released in 2008, and sells millions of copies each month. Los Temerarios
will benefit from royalty streams and millions of dollars in promotion and advertising
invested by DIGA and its partners to promote the phone card and the artist. It's win-win for
the phone card company and the artist!
DIGA Entertainment LLC
7605 Collins Avenue Miami Beach, FL 33141
Phone: (305) 695-0263 Fax (305) 503-5409
www.digaentertainment.com
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