PREPAID BRANDING LEADER, DIGA PACTS MEXICAN MUSIC SUPERSTARS, INTOCABLE AND LEGENDARY HISPANIC CARTOON CHARACTER, CONDORITO
Diga Execs Attend Prepaid Press Expo seeking new partners to exploit celebrity-branded cards and online calling products!
Miami Beach, FL: August 17th, 2009 - FOR IMMEDIATE RELEASE:
DIGA ENTERTAINMENT LLC CEO, Rick Stevens and Senior VP, Business Development, Rene Lavan today announced that Diga has pacted with two of the most recognizable brands in the Spanish speaking worlds, Grammy® award wining music superstars, INTOCABLE, from Mexico and legendary comic strip character, CONDORITO, for generations a fixture of Hispanic culture and one of the Top 10 most recognizable brands amongst Spanish speakers in North and South America!
Diga will exploit these brands and their profile and identity in the sale of prepaid calling products and is attending the Prepaid Press Expo to seek new partnerships with prepaid companies and their distributors to exploit these rights.
"At Diga, we have seen the power of marrying a respected, relatable celebrity figure with a calling product targeting the celebrity's primary fan base", said Stevens. "Our Los Temerarios branded card has sold millions for distributor, CVT/STi and in the past year our company has also launched products with Dollar, GlobalNova and Vivaro featuring personalities like Oscar De La Hoya, RBD, Russian singing star Dima Bilan and Brazilian superstar, Ivete Sangalo".
Diga invented celebrity branded prepaid calling products and is the leader in exploiting the marketing potential of the Latino and other niche markets thru celebrity branding and endorsements. DIGA has sold over $60 million of celebrity-branded prepaid phone cards at retail over the past 12 months. Click here for full release.
RENE LAVAN JOINS DIGA AS SENIOR VICE-PRESIDENT, BUSINESS DEVELOPMENT
Miami Beach, FL: April 6th, 2009 - FOR IMMEDIATE RELEASE:
DIGA, the leader in exploiting the marketing potential of the Latino and other niche markets
thru celebrity branding and endorsements, announced the appointment of Rene Lavan as
Senior Vice-President of Business Development. In the past year Diga has launched
successful branding projects, such as the Los Temerarios phone card that has sold over 15
million copies to date. Similar projects are currently being launched with international stars,
such as Mexico's teen sensation RBD, Russian super star Dima Bilan and Brazil's Ivete
In this role, Lavan will focus on the company's myriad of projects, entertainment driven
phone cards, sports and celebrity clients, licensing and endorsement deals as wells ancillary
business opportunities thru product integration for Diga. Lavan will report directly to Diga
CEO, Rick Stevens.
Click here for full release.